Structure of the presentation

• Questions to answer
• Sample size
• Main function
• Collection Method
• Research Output

<aside> 🧠 Time to learn the difference between quantitative and qualitative research. It's really important to understand the distinction between the two, so let's get started.

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Let's take a look at what each research approach involves:

• Quantitative research is data-driven and is used to measure a phenomenon. This type of research collects data on a large scale and can be used to test hypotheses or answer questions.
• Qualitative research focuses on understanding a phenomenon, usually through interviews or focus groups. This type of research is done on a smaller scale and is used to explore opinions, feelings, and motivations.

It's important to choose the right approach for a research project, depending on the research objectives and resources available. Both quantitative and qualitative research have advantages and disadvantages, so it's important to weigh these carefully when deciding which research method to use.

This short presentation below will help you to get in the basics of the two types of research